Graphic Design
Welcome to the Graphic Design portfolio of Craig Northup II. Here you will find his exploration with Branding Development!
Brand Design
Welcome to CraigThe2nd's Brand Design Section! Browse all of the businesses he assisted and elevated.
01
iies.co LLC
iies.co, formerly known simply as "iies," is a local experimental jazz rap band from Denver, CO. I became their head director of branding and marketing, responsible for both their online and physical presence. To achieve a unique style that reflects their musical catalog, I opted for a mixed media approach utilizing paper cutouts and illustration techniques for all branding and visual materials. I served as the lead designer for their debut album, "Don't Forget The Dot," creating the cover art, music videos, merchandise, and other marketing materials.
02
Nina Louise Art LLC
Nina Louise Art enlisted my services to develop her artistic branding from the ground up! Together, we crafted unique signature logos and identified a specific color palette that beautifully embodies her art brand with elegance and sophistication. Each project reflected her distinct spacey style, which we meticulously considered. Nina also entrusted me with photographing her artwork and editing the images for her portfolio showcased on her website. I collaborated closely with her to bring her website to life, capturing stunning images of her and more.
03
FlowHer Pot Tea LLC
FlowHer Pot Tea LLC is a family-owned business that hired me to revamp their brand. I transformed their existing graphics into cleaner, more accessible vector designs. Additionally, I focused on branding her company to capture its unique personality. I took photographs of her products, her workspace, and Brittney herself, which helped enhance her brand identity and improve her website.
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04
Stephen Ramirez Art
Stephen Ramieriez commissioned me for various projects throughout his artistic career. From designing his logo to capturing professional photographs of his artwork, I transformed his visions into appealing concepts that helped boost his profit margin by over 90%. As you explore, you'll notice that Stephen also collaborated with me on creating animatics for his animated show ideas, social media video posts for his online presence, and materials for his physical pop-up art shows, where we designed signs, templates, and branding materials to ensure a high level of professionalism at his events.
05
HBCU COLLEGE LOGO DESIGN
Deandre Gates commissioned me to illustrate, design, and orchestrate the initial concept logo for HBCU's College. This logo is intended for the marketing, promotion, and education of an upcoming product and business venture launch. Explore the evolution of this exciting logo project, from rough sketches to alternate versions.
Web Design
Welcome to CraigThe2nd's Web Design Section! Browse Websites Developed, Assisted, and improved.
01
iies.co LLC
iies.co hired me to create their website from the ground up using Weebly.com as the primary platform. I Cultivated all of their graphic design materials to develop a user-friendly site that showcases their brand, their latest updates, merchandise, and electronic press kit all designed by me. site was created with the intention of enhancing sales through thoughtful UX and UI considerations.
02
Nina Louise Art LLC
Nina Louise LLC aimed for a clean, straightforward, and user-friendly website design that facilitated and efficient navigation. Drawing on my UI expertise, I meticulously developed her portfolio and narrative. Created on Weebly, this site has proven to be a crucial reflection of her growth and her capacity to assist her audience in learning, browsing, and engaging with her.
03
FlowHer Pot Tea LLC
Flower Pot Tea initiated a full website redesign to strengthen its online presence and compete effectively in the market while preserving the essence of its family-oriented brand and dedication to health and wellness. I applied a range of techniques to realize their vision, including professional product photography, background visuals, browsing material, and headers. Color themes and patterns were key in ensuring an outstanding UI/UX experience for both customers and visitors.
